Website redesign and Telegram bot development for a sports betting platform
Client
Sports Betting Platform
Year
2023
UI redesign and Telegram bot development for a sports betting platform — establishing a coherent visual language across a data-heavy product environment.
Scope of Work
The Brief
The existing platform lacked a coherent visual identity and offered a fragmented user experience across its digital touchpoints. The brief was to bring consistency, clarity and a more considered UI to the product.
Role & Approach
Led the UI redesign, establishing a visual language suited to a fast-moving, data-heavy product environment. Separately developed a Telegram bot integration to extend the platform's functionality into a channel its users were already active on. Built and prototyped in Webflow.
Outcome
A redesigned UI with a coherent visual system and a functional Telegram integration, demonstrating design capability in a regulated, technically complex product context.
