A complete brand overhaul for an ambitious fintech startup — transforming a generic logo into a bold, trustworthy identity system built for scale.
Nova Financial had grown rapidly from a small startup to a Series B company, but their visual identity hadn't kept pace. Their existing branding felt generic, inconsistent across touchpoints, and failed to convey the trust and ambition required in the financial sector.
They needed a brand that could speak confidently to enterprise clients, attract top talent, and hold its own against established players — all while retaining a sense of innovation.
The new Nova identity is anchored in a deep indigo and electric gold palette — evoking both trust and energy. The wordmark uses a custom-drawn geometric typeface, with a logomark derived from the letter N intersecting with an upward arrow — symbolising growth and direction.